Welcome to our website matokeoya.co.tz. In this article, are you looking for Position Announcement: Sales & Marketing Manager Jobs at Alliance Life Assurance Ltd One of the top providers of insurance and financial services in East Africa which was founded in 2010 as Tanzania’s first domestically privately owned life insurance company. The organization is well-known for its leadership, innovation, customer service, and risk management, and it provides life insurance solutions to both individual and corporate clients.
General Information:
- Job Title: Sales & Marketing Manager
- Department: Sales & Marketing
- Location: Dar es Salaam
- Reports to: Chief Operations Officer
Basic Purpose:
In addition to planning, creating, and executing sales and marketing strategies that support long-term revenue development and expand the company’s market share, the sales and marketing manager serves as the department’s strategic leader. In addition, the position entails overseeing and controlling the work of all teams and reporting managers, making sure that they are in line with business objectives, and upholding solid stakeholder and customer connections.
Essential Duties and Responsibilities:
- Strategic Planning and Execution:
- Create and carry out the sales and marketing plan in accordance with the mission and objectives of the organization.
- To promote penetration and growth, find market opportunities, conduct segmentation analysis, and manage marketing strategies.
- Leadership and Team Management:
- Oversee, guide, and assist the Corporate and Retail channels to guarantee that departmental and individual KPIs are met.
- Oversee the sales and marketing team’s hiring, onboarding, training, and performance evaluation.
- Sales Growth and Channel Optimization:
- Encourage the acquisition of new clients across all channels, such as Bancassurance, Corporate, and Retail.
- Track and assess sales performance through all channels and start working on improvement plans.
- Brand Management and Visibility:
- In order to improve the company’s standing in the market, supervise branding, communication, advertising, and promotional efforts.
- Lead efforts to increase brand awareness and represent the organization at important marketing and industry events.
- Stakeholder Relationship Management:
- Establish and preserve solid connections with corporate clients, brokers, agents, financial institutions, and regulatory agencies.
- Assist in negotiating and closing important accounts and high-value relationships.
- Market Intelligence and Product Development:
- Keep an eye on consumer opinions, market trends, and legislative changes.
- Work together with the actuarial and product development teams to develop and introduce cutting-edge insurance products.
- Marketing Campaigns and Communication:
- Supervise the creation and implementation of experiential and digital marketing initiatives.
- Assure efficient internal and external communication as well as consistent corporate messaging.
- Budgeting and Resource Management:
- Create and oversee the department’s budget, making sure that resources are used effectively.
- Optimize cost-effectiveness and track return on investment for marketing and sales campaigns.
- Compliance and Risk Management:
- In all marketing and sales initiatives, make sure that internal controls, compliance specifications, and pertinent insurance laws are followed.
- Reporting and Strategy Alignment:
- Report and analyze departmental performance, risks, and strategic possibilities on a regular basis.
- Take part in strategy meetings, innovation projects, and company-wide planning.
Qualifications and Experience Required:
- Education:
- A bachelor’s degree in business administration, marketing, insurance, or a similar discipline.
- It is required to have a Master’s degree and a professional certification like CII or a comparable title.
- Experience:
- At least five years of managerial experience in the insurance or financial services industry, out of a minimum of seven years of relevant experience.
- Skills and Competencies:
- Strong business sense and a solid grasp of the dynamics of the life insurance market.
- Outstanding organizational, planning, and leadership abilities; able to manage cross-functional teams and motivate performance.
- Excellent interpersonal skills, professionalism, and integrity.
- Outstanding interpersonal and communication abilities, including the capacity to coordinate with both internal and external stakeholders.
- Possesses good analytical and numerical skills and is proficient in Microsoft Office and insurance-related systems.
- A proactive, self-motivated strategy that is dedicated to ongoing progress and has a solution-focused mindset.
General:
In order to support an equal opportunity workplace, Alliance Life Assurance Ltd. (ALAL) makes reasonable adjustments for disabled applicants and employees who meet other requirements. Please get in touch with Human Resources if you have any questions about the physical requirements of this role.
Application Process:
- To Apply: Submit your resume to hr@alliancelife.co.tz with the subject “Sales & Marketing Manager.”
- Application Deadline: 25th June 2025
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